Effeti USA is located in the historic Terminal building in Manhattan. The space was designed to best showcase the modern Italian cabinetry line while highlighting the building's natural presence. Therefore, the building's brick walls remained unaltered while a new more modern dark flooring was inserted. Spotlight lighting was installed to add drama and highlight the product line. The result was a balance between old and new, reflecting how the product itself might be designed in New York City's historic brownstones.